Marketing stories
Brands risk disappearing from AI search results as Akamai rolls out a tool that reshapes website content for machine readers and tracks visits.
Shoppers in Britain now have another route to cheaper goods as a German price comparison group enters a crowded UK eCommerce market.
Advertisers on Threads can now tighten ad placement controls as IAS extends its Meta content block list tool to the feed.
Pressure is mounting on agencies to prove social video spend drives sales as TubeScience enters the UK and Europe with a new leader.
UK supporters can win a TCL television and a signed Arsenal shirt as the brand taps the club's strong season ahead of the Champions League final.
The ad tech group is deepening its push into retail media and connected television as it seeks to unify planning, buying and measurement.
Startups could gain funded pilots and year-long mentorship as the beauty group hunts AI, creator and sustainability tools in ANZ.
Four in five advertisers would shift spend to the open web if agentic AI tools matched search and social performance, Taboola's survey found.
Investor concern is mounting as WARC says Meta's ad business will fund most of its USD $125 billion to USD $145 billion AI spending.
Brands with active Trustpilot pages were far more likely to surface in AI answers, with the highest citation rate reaching 75.3%.
But data quality and integration are slowing deployment, as most brands in Australia and New Zealand remain unable to scale agentic AI.
Small businesses can now diagnose trust gaps in marketing campaigns through Claude or ChatGPT without paying for RAMMP's score itself.
Lower organic visibility is sending Australian eCommerce shoppers to pricier rivals, as Google rewards authority from credible backlinks over product quality.
Rising costs are pushing pubs to sharpen online booking pitches, with virtual tours seen as a way to win World Cup match-day trade.
The British wellness brand's relaunch leans on fragrance, heritage and eCommerce imagery as it seeks to stand out in a crowded market.
Advertisers now have a bigger rival to subscription services, as YouTube drew the largest ad-supported audience in Canada, Numeris found.
Britain's mid-sized agencies and eCommerce brands are being targeted as Billy Grace enters the market amid tougher ad measurement and privacy rules.
Nearly 6 million Britons now say they belong to more than one social class, highlighting a shift that may reshape voting and consumer behaviour.
Poor-quality customer records are skewing AI and costing retailers money, despite many firms still not trusting the data behind decisions.
That pace could help ZURU capture fleeting social media trends before rivals, as one product heads for USD $20 million in first-year sales.
