Marketing stories

Cognizant deepens Google Cloud tie-up with embedded engineers, new Marketplace offers and a North American telecoms AI win.

SAP and Google Cloud extend partnership with multi-agent AI to let marketers run campaigns across connected platforms using shared customer data.

Google Cloud study finds 52% of executives have deployed AI agents, with early adopters reporting stronger returns and wider business use.

Agentic commerce is forcing firms to rethink websites, as AI agents bypass ads and clicks for API-driven transactions.

Code and Theory and Adobe launch AI tool for financial services, using synthetic personas to guide creative decisions before campaigns reach approval.

SAP and Google Cloud widen AI partnership to give marketers agent-driven campaign tools linking customer data, activation and optimisation.

Adobe's Summit Sneaks session spotlights seven experimental AI tools aimed at speeding up personalisation, testing and campaign production.

Adobe unveils CX Enterprise to knit together AI agents, cloud partners and governed marketing workflows across large enterprise tech stacks.

Forrester says most firms cannot show AI marketing spend is lifting revenue or profit, as buyers rely on generative search and AI agents.

OpenAI rolls out ChatGPT Images 2.0 with sharper text, layouts and multi-format output aimed at marketing, publishing and design teams.

Innovid rolls out Hypermode to cut social campaign setup time by up to 80% across Meta, Pinterest, Reddit, Snapchat and TikTok.

Conductor unveils AgentStack to help enterprises track, shape and optimise brand visibility across AI search services and chatbots.

Adobe launches CX Enterprise Coworker to connect fragmented marketing systems and let AI agents carry out customer experience tasks with human oversight.

Adobe expands GenStudio with Brand Intelligence, giving marketing teams AI tools to bind brand rules, approvals and campaign workflows together.

Canva and Klaviyo deepen their tie-up with a one-click route from design to campaign-ready email templates, cutting manual rebuilds for marketers.

Moloco brings performance advertising to connected TV for app marketers, using its mobile AI to measure installs and engagement on the television screen.

CaptivateIQ survey finds 91% of firms changed incentive strategy in the past year as AI, budget pressure and wider plan use speed up redesigns.

HubSpot bets on answer engines and AI-driven sales, marketing and support tools as it says organic traffic has fallen 27% year on year.

Moloco has extended its adtech push into television with a new performance product for app marketers, promising real-time optimisation and attribution.

The Real World rolls out expert-approved Campus Graduation Certificate to prove practical skills, as employers question the value of AI training.