Marketing stories
Despite heavy use of AI tools, fewer than 10% of firms have scaled them across marketing, leaving billions in potential gains unrealised.
Marketers could save time and reach more customers as Meta expands AI across ad creation, creator discovery and WhatsApp sales chats.
Most marketers still miss growth because insights rarely turn into timely action, leaving customer decisions slow and fragmented.
Marketers are getting a new tool as AI answer engines increasingly shape which brands customers see, compare and shortlist first.
Brands using large image libraries could cut video production costs as Cloudinary folds generation, moderation and editing into one workflow.
Product teams may get concepts to review in minutes rather than months as the new service aims to speed early decisions on brand fit and compliance.
Businesses risk fading from AI answers unless they build structured pages, schema and discovery files that crawlers can easily read.
Criticism can signal deep attachment in gaming forums, where researchers found Call of Duty and Battlefield fans defend brands while airing flaws.
Older adults are far more likely to doubt digital messages, as a survey finds 41% of UK and US consumers question if they are genuine.
The move adds senior advertising experience as the travel media company seeks to expand internationally and turn first-party travel data into ad revenue.
Young consumers are far more likely than marketers to punish value clashes, exposing a trust blind spot as influencer spending grows across Europe.
A growing number of younger investors are treating domains as a long-term alternative asset, with .ai and .io drawing the strongest interest.
The hire gives Swisslog Healthcare extra marketing firepower as it pushes deeper into hospital automation and customer growth.
As AI recommendations shape shopping, 63% of US consumers say they would switch brands for a better offer, Amperity found.
Frustration is rising as nearly half of UK shoppers report poor AI recommendations, while most retailers say eCommerce upgrades have slipped.
The deal puts Adobe's customer experience tools inside Microsoft 365 Copilot and Claude Enterprise, reaching marketers in their daily workflows.
Cleaner lists can cut bounces, protect sender reputation and help marketers meet GDPR and CAN-SPAM obligations before campaigns go out.
Brand-funded short-form dramas are set to reach six South East Asian markets as the partners target mobile viewers and marketers.
A cross-channel analysis suggests advertisers may be undercounting the role of media, with brand and economic factors accounting for much EV demand.
Budget-conscious car buyers are being targeted by a six-week push as Carsales leans on AI Voice Search during sport and EOFY ads.
