The Ultimate Guide to Partner Programmes
A curated Indian edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Partner Programmes.
What to know about Partner Programmes
Explore the dynamic landscape of Partner Programmes in the technology sector, where collaborations between vendors and service providers are pivotal. These programmes are designed to equip partners with tools, resources, training, and incentives to jointly drive growth, innovation, and customer success across diverse IT domains including cloud services, cybersecurity, data management, and digital transformation.
By engaging with the latest stories, readers can gain insights into how partner ecosystems evolve to meet emerging challenges and opportunities. From new initiatives aimed at enhancing partner profitability to programmes fostering talent development and technical expertise, these narratives showcase how strategic partnerships are shaping the future of technology delivery and creating mutual value in a rapidly changing market.
Indian Partner Programmes News
Regional stories with direct local relevance
Securonix names Orient exclusive distributor in India
Orient will spend USD $5 million as the deal aims to deepen Securonix's India reach and add 100 cybersecurity hires in Mumbai.
Consistent Infosystems wins top brand honour in India
The award highlights Consistent Infosystems' growing reach in India, where it now sells more than 693 products through 25 branches and 93 service centres.
Fore Excel opens India pre-booking for the XREAL Aura
Indian buyers can now reserve XREAL AURA glasses for a capped final price of INR 1,45,000 plus GST, with INR 9,999 credit upfront.
SNP appoints Neeraj Athalye as India Managing Director
India's growing SAP modernisation demand is prompting SNP to deepen its partner-led push, with Neeraj Athalye tasked with expansion.
Savex expands PeopleLink AV distribution across India
Enterprise and public sector buyers in India will get wider access to AV collaboration tools as Savex extends PeopleLink products through 10,000 partners.
Proofpoint expands in India with Hyderabad AI centre
Tripled demand in the past year is prompting the cybersecurity group to add a Hyderabad AI centre and a Delhi office.
Analyst Insights
Research and market analysis connected to Partner Programmes
Avalara names Claire Goad to lead e-invoicing push
Exclusive: ABBYY flags data readiness as AI barrier
Ataccama names Systemation Benelux distributor for AI push
Altimetrik wins AWS generative AI specialisation
Cognizant deepens Anthropic tie-up as Claude rollout grows
Featured News
AI transforming physical security into enterprise data solution
AI and cloud tools are turning cameras into live operational data sources, helping firms cut costs, spot errors and manage fleets centrally.
Customers at the centre of Adobe's new AI evangelist role
Adobe is using the post to help customers navigate AI adoption while feeding regional priorities back into its global product strategy.
Expert Columns
SonicWall wins two CybersecAsia awards, joins Hall of Fame
Microsoft dramatically cut their distributors
Translation over technology: The channel's most undervalued skill
Why does the channel need to turn partner feedback into strategy?
2026 security trends mid-year check-in: What's accelerating, what's stalling, and what comes next
Stop confusing demos with POCs - Your pipeline depends on it
Turning security into a story: How managed service providers use reporting to drive retention and revenue
How MH Enterprise turns trust into cybersecurity success
Supporting service providers with their global ambitions
How Atomgate uses education and partnership to drive successful SonicWall upgrades
Interviews
Interviews and video coverage from the network
Recent Partner Programmes News
Keepit tops USD $100 million ARR on AI Truth Cloud
The Danish cloud data protection group's nine-figure run underscores demand for independent backup as firms link AI adoption to data trust.
Exabeam channel-first push lifts partner-led pipeline
Partner-led sales now account for Exabeam's highest-volume pipeline source, as new-logo business surged 138% above plan in the first half.
UiPath names 2026 partner awards winners across sectors
UiPath's partner network spans 30 countries and 250 use cases, signalling growing demand for automation projects across industries.
Liquibase Secure launches on Snowflake Marketplace
Snowflake customers can now buy Liquibase Secure through the marketplace, with spend eligible for Capacity Drawdown as teams tighten change control.
KERV.ai wins top TPN Gold Star security certification
The certification gives publishers and advertisers more assurance as media groups tighten scrutiny over vendors handling premium video data and workflows.
Keyfactor tops USD $200 million in annual recurring revenue
Demand for machine identity security and digital trust tools lifted annual recurring revenue more than 35 per cent year on year.
F5 & Omnissa join forces on virtual desktop security
Enterprise IT teams could gain simpler, tighter-protected remote workspaces as the tie-up aims to cut gateway layers and improve resilience.
Horizon3 links NodeZero to CrowdStrike Falcon SIEM
Security teams can now compare validated exposure findings with endpoint and cloud telemetry after Horizon3 tied NodeZero into CrowdStrike's SIEM.
Godel joins Databricks partner programme as Bronze
The consultancy aims to help customers turn fragmented data estates into governed AI systems that can move from pilot projects into production.
Consistent unveils Spain & Italy incentive for partners
Surveillance partners could win a Spain and Italy trip under a new annual scheme as the company steps up rewards to retain its reseller network.
FPT wins AWS DevOps Competency as cloud demand rises
Businesses pushing AI into production need more reliable cloud operations, and FPT says its latest AWS badge strengthens that support.
Gallagher & Luxriot join forces on US security platform
Security teams at regulated, multi-site operations could gain a single view of video, access events and data under the new partnership.
Commvault cuts Active Directory recovery to minutes
A clean standby copy aims to keep authentication and access running after cyberattacks, helping firms restore Active Directory in minutes.
AnywhereNow teams with Meridian IT on Microsoft Teams
Businesses can now add AI-driven customer service inside Microsoft Teams as AnywhereNow and Meridian IT bundle deployment and support around existing systems.
Gallagher spotlights visitor management at Sydney expo
Australia's security buyers are turning to tools that link visitor processing with access control, and Gallagher drew strong interest in Sydney.
Foxit adds local AI & Workspace in PDF Editor update
Local AI processing in Foxit's latest PDF Editor update is aimed at regulated users who need document analysis without sending files to the cloud.
Software sellers lag buyers on self-serve digital sales
Routine software purchases are still bogged down by high-touch sales processes, even though most buyers would happily check out online.
SpaceXAI picks Fabric Group as first Australia partner
The agreement will see Fabric train its engineers as Australia becomes a proving ground for SpaceXAI's push into enterprise software teams.
TekWurx joins Park Place as Entuity partner for IT
The tie-up aims to help hybrid IT teams pinpoint outage impact faster by linking network alerts to business service context.
Westcon-Comstor signs Sonar deal across EMEA & APAC
Partners across EMEA and APAC gain a route into AI coding and DevSecOps projects as SonarQube checks aim to cut security and governance risks.
Job Moves
SNP appoints Neeraj Athalye as India Managing Director
Gallagher Security expands India team with two hires
Schneider Electric promotes Sumati Sahgal for data centres
Cloud.in names Vishal Dhanfule West India sales head
NetApp appoints Premalakshmi Ramakrishnan to lead India
Cloud.in appoints Vishwas Gupta as new India Sales Head to drive growth
Westcon-Comstor names Manish Israni CTO for India & SAARC
