Social commerce Stories

Global Stories

Social commerce stories

BYRDLI launches San Francisco campaign for South Koreans

South Korean travellers can now book a San Francisco trip through creator Sumin Kim, as BYRDLI ties social inspiration directly to sales.

By Sofiah Nichole Salivio • 4 min read • Yesterday

Social Media

WARC says brands need social & emotional strategies

Brands risk wasting social spend unless they balance participation-driven content with broader emotional campaigns that build memory and growth.

By Sean Mitchell • 4 min read • This month

Marketing Technologies

Pattern adds ChatGPT ads to its marketing platform

Brands will be able to buy placements in ChatGPT through Pattern, as shopping discovery moves from search engines towards AI tools.

By Joseph Gabriel Lagonsin • 4 min read • Last month

Data Protection

AI recommendations reshape UK shopping but not spending

AI tools are increasingly steering UK shoppers to products, but most still buy through retailer sites, stores and human advice.

By Joseph Gabriel Lagonsin • 4 min read • Last month

Digital Transformation

2026 holiday predictions: The evolving customer journey

Rising fraud, shipping costs and AI-driven shopping are set to squeeze retailers' margins this holiday season unless customer data improves.

By Edmund Ng • 4 min read • Last month

Large Language Models

YouTube ad revenue hits USD $40.4 billion as growth slows

Slower growth in the world's biggest video platform's ad business suggests its shift to TV screens and Shorts has yet to lift marketer spend further.

By Karen Joy Bacudo • 4 min read • Last month

Customer Relationship Management

Klaviyo adds social marketing tool to consumer CRM platform

Brands can now capture social engagement as customer data, as Klaviyo's new tool helps turn followers into consented contacts across channels.

By Regine Laguilles • 4 min read • Last month

Stories from Other Regions

Social commerce stories

Digital Transformation

Australian retailers absorb rising costs, Lightspeed says

More than six in 10 Australian retailers are covering at least half their higher costs themselves, squeezing margins as shoppers stay price-sensitive.

By Mark Tarre • 4 min read • Yesterday

Risk & Compliance

Dupe culture is creating a new challenge for toy and gaming brands

Viral lookalikes are spreading fast across toy and game marketplaces, with cheaper copies now posing safety and reputational risks for brands.

By Emily Li • 6 min read • This month

Software-as-a-Service

Photoroom launches Android Shopify listing app for sellers

Android users can now build Shopify listings on the go, as Photoroom expands its mobile workflow for merchants selling from phones.

By Joseph Gabriel Lagonsin • 4 min read • This month

Omnichannel

China's commerce models reshape retail worldwide, NIQ says

Asia Pacific is driving a retail shift as live, social and quick commerce from China spread into shopping habits worldwide.

By Karen Joy Bacudo • 4 min read • This month

Software-as-a-Service

Markable launches AI video & 3D tools for creators

Creators can now turn raw clips into shoppable videos as social commerce firms race to capture a market forecast to top USD $100 billion in 2026.

By Sean Mitchell • 4 min read • This month

Fintech

Ecommpay backs ICAEW campaign for small businesses

The deal gives accountants advising smaller firms fresh guidance on online payments, banking and cash flow as merchants seek quicker, simpler set-ups.

By Sofiah Nichole Salivio • 3 min read • This month