IT Brief India - Technology news for CIOs & IT decision-makers

Social Media stories - Page 2

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AI Personality awards launch with USD $90,000 prize

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ai ethics & governance
AI creator platforms launch awards with USD $90,000 prize fund as virtual personalities move deeper into the online economy.
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Indosat traffic jumps 20% on Eid homecoming routes

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network infrastructure
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Indosat says holiday travel sent network usage up more than 20% and cut downtime, as AI tools and new sites helped it cope with mudik demand.
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AI Music Still Less Than 1% of Streams, Report Says

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digital entertainment
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genai
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ai
AI tracks remain under 1% of streams as platforms curb spam and rights holders pivot from lawsuits to licensing synthetic artists.
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Cybercrooks abuse Keitaro tracker for AI scam campaigns

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malware
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phishing
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martech
Cybercriminals exploit Keitaro ad tracker to cloak AI trading scams and malware, tying some 15,500 malicious domains into a hidden network.
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OXIL urges safeguarding framework to curb online scams

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cx
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martech
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cybersecurity
OXIL unveils a safeguarding-based blueprint to fight online scams, shifting responsibility from individuals to coordinated organisational action.
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AI agents vs AI automations: how to get the mix right in your future marketing strategy

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digital transformation
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cx
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martech
B2B marketers are racing to balance AI agents and rule-based automations to personalise at scale without losing the human touch.
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Qualtrics unveils AI tools to fix customer issues fast

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uc
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data analytics
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digital transformation
Qualtrics launches AI-powered customer experience tools to unify feedback, automate analysis and fix service issues before they escalate.
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AI speeds up content production, but sameness a problem

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cx
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martech
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rpa
PhotoShelter report finds content is produced faster with AI, but brands are still battling generic content, stalled approvals and flat audience engagement.
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Pacvue adds Reddit Ads to unify retail media planning

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cx
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martech
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commerce systems
Pacvue to plug Reddit Ads into its commerce system, uniting community insights with retail media planning in one performance workflow.
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Trust as a measurable asset for CMOs in the age of AI

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cx
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martech
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partner programmes
As AI floods marketing channels with competent content, CMOs are racing to quantify trust as their scarcest and most valuable asset.
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Why brand visibility is the most critical metric in today's AI-driven world

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crm
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digital transformation
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cx
As AI transforms search, traditional marketing metrics lose clout, making always-on brand visibility the new make-or-break advantage.
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iHeartMedia & Global Gaming League forge audio pact

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gaming
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digital entertainment
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ar, vr & metaverse
iHeartMedia signs Global Gaming League audio deal to launch culture-driven gaming podcasts across its US broadcast and streaming network.
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saas.group tops USD $100m ARR as AI drives next phase

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saas
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martech
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erp
saas.group surpasses USD $100m ARR as it doubles down on AI-led upgrades and fresh acquisitions across its 25-plus software brands.
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OpenOrigins app aims to prove photos real amid deepfakes

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physical security
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genai
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ai
OpenOrigins launches a free app that cryptographically proves photos and videos are real at capture, tackling deepfake-driven distrust online.
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Zapier data shows AI is now infrastructure for leads

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crm
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digital transformation
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cx
Zapier's study of 10,000 workflows shows AI is shifting from one-off tools to core lead-management infrastructure for sales teams.
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Perion debuts Outmax AI agent to optimise TikTok ads

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martech
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ai
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marketing
Perion launches Outmax AI agent for TikTok, promising brands up to 25% better ad performance via its cross-channel optimisation engine.
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Syndigo buys Taggstar to boost real-time retail messaging

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digital transformation
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Syndigo has snapped up Taggstar, folding its real-time social proof messaging into a wider product data cloud for retailers and brands.
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Adobe adds conversational AI tools to Photoshop, Firefly

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martech
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rpa
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erp
Adobe is baking chat-style AI assistants into Photoshop and Firefly, letting users edit and generate images simply by describing changes.
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Bitdefender unmasks global Meta investment scam ads

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phishing
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martech
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physical security
Bitdefender exposes 26,000 Meta ads in 25 countries pushing fake investment schemes, impersonating banks, media and public figures.
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Women tech leaders urge structural change on IWD

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ransomware
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digital transformation
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application security
Women tech leaders mark IWD by demanding structural change on trust, mentorship and pay, warning UK firms lose GBP £2bn-£3.5bn a year.