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Social Media stories

LinkedIn ranks second in AI citations for B2B searches
Digital Transformation

LinkedIn ranks second in AI citations for B2B searches

Buyers relying on AI tools are more likely to see LinkedIn than brand websites, with member profiles driving most citations in B2B searches.

By Joseph Gabriel Lagonsin • 4 min read • This month
Shirofune adds ChatGPT Ads to its campaign platform
Generative AI

Shirofune adds ChatGPT Ads to its campaign platform

Marketers can now test AI-driven ad placements without adding a separate workflow, as the platform folds ChatGPT Ads into unified campaign management.

By Sofiah Nichole Salivio • 4 min read • This month
Liverpool FC renews Wasabi cloud storage partnership
Digital Transformation

Liverpool FC renews Wasabi cloud storage partnership

The renewed deal will help Liverpool speed up match content for its 26 million US fans as the club expands digital engagement worldwide.

By Sean Mitchell • 4 min read • This month
New Zealand ranks second for preferring traditional jobs
Fintech

New Zealand ranks second for preferring traditional jobs

Financial caution is keeping more New Zealanders in salaried roles, even as most still say they would rather be their own boss.

By Mark Tarre • 4 min read • Last month
AI boosts domain values as trust becomes key online
Digital Transformation

AI boosts domain values as trust becomes key online

Strong domains are set to become more valuable as AI makes it easier for small teams to launch websites and apps, a survey found.

By Joseph Gabriel Lagonsin • 4 min read • Last month

Stories from Other Regions

Social Media stories

Most under-16s still using social media despite ban
Gaming

Most under-16s still using social media despite ban

Parents are bearing most of the burden, as 78% of under-16s in Australia are still accessing social media covered by the ban.

By Joseph Gabriel Lagonsin • 4 min read • This month
Why 'admin parties' should serve as a warning to marketers
Digital Transformation

Why 'admin parties' should serve as a warning to marketers

Consumers are increasingly muting and unsubscribing, forcing brands to compete with inbox fatigue and attention overload rather than rival campaigns.

By Sam Richardson • 4 min read • This month
bunq study finds UK women lag men in crypto investing
Crypto

bunq study finds UK women lag men in crypto investing

Women in the UK are far less likely than men to buy crypto, with many saying they lack the confidence or know-how to start investing.

By Sofiah Nichole Salivio • 4 min read • This month
Online comments slam Australia's health star ratings
Large Language Models

Online comments slam Australia's health star ratings

Analysis of Reddit discussion found three-quarters of comments about Australia's Health Star Rating system were negative, mostly over misleading scores.

By Mark Tarre • 4 min read • This month
Tutorial videos drive Australian purchases, study finds
Customer Experience

Tutorial videos drive Australian purchases, study finds

Practical how-to clips are now the key buying trigger for Australians, with social media driving 29 per cent of product discovery, research shows.

By Sean Mitchell • 4 min read • This month
6pm is UK's busiest hour for online shopping deals
eCommerce

6pm is UK's busiest hour for online shopping deals

Shoppers are far more likely to click through to deals after work, with evening traffic also driving most mobile browsing, Hotukdeals said.

By Mark Tarre • 5 min read • This month
Cybercriminals target wealthy individuals, Everywhen warns
Data Protection

Cybercriminals target wealthy individuals, Everywhen warns

Wealthy households face a rising risk of theft and fraud as attackers mine social media, smart devices and public profiles for easy entry points.

By Joseph Gabriel Lagonsin • 3 min read • This month
Romance scams evolve into emotionally engineered attacks
Phishing

Romance scams evolve into emotionally engineered attacks

Victims in the UK lost GBP £106 million last year as fraudsters use AI, private messaging and emotional pressure to extract cash.

By Joseph Gabriel Lagonsin • 4 min read • This month
Ecommpay urges action on social media fraud for children
Cybersecurity

Ecommpay urges action on social media fraud for children

Fraudsters are reaching young people on social media before any payment is made, Ecommpay said, urging tougher platform accountability.

By Sean Mitchell • 4 min read • Last month
Gen Z investing confidence gap hits young Australians
Fintech

Gen Z investing confidence gap hits young Australians

Only 5 per cent of 15-to-24-year-olds feel confident investing, as new research shows most young Australians want help starting.

By Sean Mitchell • 4 min read • Last month
Britons no better than Americans at spotting deepfakes
Generative AI

Britons no better than Americans at spotting deepfakes

Familiarity with AI fakery is not improving detection, as a UK survey found Britons struggled to spot manipulated video and stills.

By Mark Tarre • 4 min read • Last month
REA adds property walkthrough reels to app video hub
Marketing

REA adds property walkthrough reels to app video hub

Buyers on the country's biggest property app will soon see more listings in video form, as REA widens its home-screen feed from July.

By Mark Tarre • 3 min read • Last month