Brightcove launches Prism interface after customer feedback

Brightcove has launched Prism, a redesigned platform interface that marks its biggest product experience update in years.

Prism is intended to simplify navigation and daily tasks across Brightcove's video platform while keeping existing tools and workflows in place.

The redesign followed a full audit of the platform interface and was shaped by feedback from more than 100 customers, including broadcasters, publishers, sports organisations and other media businesses that use Brightcove's software for video operations.

Customer feedback highlighted demand for a simpler, more consistent interface for day-to-day work. Prism introduces a new visual design across the platform to make features easier to find and routine actions quicker to complete.

Customer input

The redesign is aimed at reducing operational friction for teams managing complex video workflows. It is also intended to help new users get up to speed faster and create greater consistency across different parts of the platform.

Brightcove says its technology supports more than 38 million viewer experiences each day across more than 230 countries. Its customers include broadcasters, sports organisations, digital publishers and large companies using video to reach audiences and internal teams.

The launch also offers a clearer picture of how Brightcove is refining its product offering following its acquisition by Bending Spoons. Over the past 12 months, the company says it has released more than 20 major platform enhancements.

Those updates include Live 4K streaming, server-side ad insertion with digital rights management, support for vertical video, animated thumbnails and a new AI Suite. Brightcove attributes the faster pace of delivery since the takeover to tighter customer feedback loops and greater investment in AI-related development.

Product push

Prism focuses on the user interface rather than introducing a standalone product. Brightcove presents the redesign as an effort to bring the front-end experience more in line with the scale of its underlying video infrastructure.

For customers running video operations across multiple teams, platform familiarity and ease of use can affect publishing speed, training time and workflow consistency. By keeping established tools in place while updating the interface around them, Brightcove is seeking to reduce disruption for existing users.

Facundo Alvarez Morales, Product Lead at Brightcove, outlined the thinking behind the redesign.

"Brightcove customers run complex and demanding video operations," Morales said. "With Prism, we set out to raise the bar on the platform experience itself, working alongside our customers to make it faster, clearer and more intuitive, while preserving the workflows they trust. This launch marks a major step forward for the Brightcove platform."

Founded in 2004, Brightcove has long focused on video software for media companies and corporate users. Prism is one of the most visible changes to that core platform and is being positioned as part of a broader cycle of product updates across streaming, advertising, format support and AI tools.

Further additions are in development, including live captions, contextual advertising and more interface improvements.