Leap rebrands Ticketbooth as it expands across APAC

Leap has expanded across the Asia-Pacific region and completed the rebrand of Ticketbooth under its global name, bringing the Australian ticketing business fully into the Leap network.

The expansion adds a broader event technology offering across ticketing, event apps, attendee engagement, convention management, marketing, analytics and lead capture. Leap is positioning the suite as a single system for organisers that have often relied on separate providers for different parts of an event.

Ticketbooth operated in Australia for more than a decade and built its business as a ticketing provider for live events. Under the new structure, Leap is combining that local operation with its wider international platform and targeting organisers across festivals, music, conventions, agricultural shows, arts and culture, sports and exhibitions.

Its existing client list in the region includes Supanova, St Kilda Festival, the Art Gallery of South Australia and Taste of Summer.

Broader platform

The APAC push reflects a wider shift in the events industry, where organisers face higher costs and stronger demands from audiences, sponsors and partners. Many still use separate systems for ticketing, registration, mobile engagement and onsite operations, adding manual work and limiting access to a unified view of attendees.

Leap says its platform is designed to cover the full event lifecycle, from ticket sales and registration to audience engagement during an event and follow-up marketing afterwards. It also includes tools to help exhibitors and sponsors gather attendee information and manage commercial inventory through mobile applications and other digital touchpoints.

For organisers, that model offers a way to centralise data often spread across multiple vendors. It also reflects a broader commercial trend in events, as operators look for additional income sources beyond ticket sales through sponsorship, exhibitor products and targeted marketing.

Jess Attwood, General Manager for APAC at Leap Event Technology, said the brand change marked a broader shift in how the company wants to serve organisers in the region.

"Ticketbooth has already earned its reputation in Australia as a trusted ticketing partner, and becoming Leap allows us to take that to the next level. We're helping organisers rethink the entire event experience: how they sell, how they engage audiences, how they understand attendees and how they create new revenue streams. It's about combining our local knowledge and relationships with Leap's global experience and technology, giving organisers a connected platform and team to help them grow and deliver better experiences," Attwood said.

Regional strategy

Leap's decision to operate fully under one brand in APAC points to a push for stronger regional recognition at a time when event technology groups are presenting broader software and service portfolios to organisers. Folding the Ticketbooth name into the Leap brand also gives the business a clearer identity in markets where ticketing is only one part of the pitch.

The company's suite spans professional ticketing and a do-it-yourself product called TicketLeap, alongside event apps, convention and event management tools, attendee engagement products, marketing services and analytics. That range puts it in competition not only with ticketing specialists but also with providers focused on mobile event apps, registration software and onsite engagement tools.

Leap says organisers in Australia have often had to manage fragmented attendee experiences because of the number of systems involved in running live events. Bringing those functions together, it says, can reduce duplicated work and give organisers a fuller picture of attendee behaviour before, during and after an event.

The business has offices in Dallas, Montreal and Sydney, supported by a wider remote workforce. Its focus remains on live events, with customers spanning attractions, music, fan conventions and sports.

The APAC expansion comes as Leap bets organisers will increasingly want ticketing, audience data, mobile engagement, onsite activity and marketing brought together in a single operating model.