Cookies stories
![Story image](../../../../../uploads/story/2024/07/25/preview_techday_07ab84f9c5823954383c.webp)
Yahoo & LiveRamp partner to expand cookieless ad solutions
3 days ago
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martech
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omnichannel
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digital advertising
Yahoo DSP and LiveRamp launch cookieless solutions Yahoo ConnectID and Authenticated Traffic Solution globally, enhancing ad relevance for top publishers like News Corp and Seven West Media.
![Story image](../../../../../uploads/story/2024/07/15/preview_techday_ed1341f653f9e06cd677.webp)
Unprepared executives face challenges with Google's cookie phase-out
Last week
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fintechs
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martech
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financial systems
A staggering 97% of executives feel unprepared for Google’s phase-out of third-party cookies, with 86% citing inadequate personalisation capabilities, reveals a new Optimizely survey.
![Story image](../../../../../uploads/story/2024/06/20/preview_techday_f4ab0d15ef268854d321.webp)
YouTube, the backdrop of a scammer’s play
Last month
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malware
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phishing
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email security
Cyberattackers are turning to YouTube to spread phishing and malware through sophisticated scams, deceiving users with deepfakes and trusted spokespersons. Stay vigilant.
![Story image](../../../../../uploads/story/2024/05/20/preview_img-1xJDMxjDV5Qaiumyt0FABWPc.webp)
Nexxen chooses Stagwell for audience discovery & consumer insights solution
Mon, 20th May 2024
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martech
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risk & compliance
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cdp
Stagwell partners with Nexxen to enhance audience discovery and advertising efficacy, leveraging the new Nexxen Data Platform for deeper consumer insights and compliance.
![Story image](../../../../../uploads/story/2024/04/16/preview_img-oKMsa5sPOuvUHV6TQONhpwqE.webp)
Google's Privacy Sandbox causes 30% ad revenue drop for cookieless Chrome users
Tue, 16th Apr 2024
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data privacy
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chrome
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privacy
Google's Privacy Sandbox has triggered a significant 30% dip in ad revenue for Chrome users who don't use cookies, indicating a crucial shift towards privacy-oriented digital advertising.
![Story image](../../../../../uploads/story/2024/04/11/preview_Janice_Headshot.webp)
Four ways Automatic Content Recognition data unlocks advertising success
Thu, 11th Apr 2024
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software development
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martech
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cookies
Marketers harnessing ACR technology to understand Asia-Pacific consumer habits in real-time, offering targeted ads and optimised engagement strategies, amid third-party cookie depreciation.
![Story image](../../../../../uploads/story/2024/02/08/preview_img-qj4mKz5dzeE5MOb1JNftxwxP.webp)
Unseen surge in cyber attacks blocked by Avast in 2023
Thu, 8th Feb 2024
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phishing
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email security
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digital entertainment
Avast blocked 10 billion cyberattacks in 2023, up 49% on the prior year, with cybercriminals deploying sophisticated methods including deepfake scams and exploiting PDF files and Google OAuth to steal user information.
![Story image](../../../../../uploads/story/2024/01/22/preview_img-5Ivt0uUxHEHPt4kVaGlishrd.webp)
Tatvic Analytics partners with User Centrics in Global Reseller role
Mon, 22nd Jan 2024
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ecm
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martech
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risk & compliance
Tatvic Analytics enters a global reseller partnership with User Centrics, strengthening data protection with an advanced Consent Management System to meet global regulations.
![Story image](../../../../../uploads/story/2023/11/18/preview_img-MoHdGQYkdgbAhhNQ9cHrPEsJ.webp)
Privacy regulations may increase data sharing by websites, Warwick study shows
Sat, 18th Nov 2023
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data privacy
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cookies
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warwick business school
Warwick study suggests privacy regulations like GDPR might inadvertently lead to increased data sharing by websites.
![Story image](../../../../../uploads/story/2023/09/27/preview_GettyImages-1411400535.webp)
OpenX launches innovative marketplace to maximise marketing spend
Wed, 27th Sep 2023
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digital marketing
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cookies
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contextual marketing
OpenX Technologies has launched ConteX, a marketplace within the SSP, offering contract-free contextual targeting capabilities to advertisers.
![Story image](../../../../../uploads/story/2023/07/05/preview_GettyImages-1471398192.webp)
APAC marketers welcoming end of third-party cookies - report
Wed, 5th Jul 2023
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digital marketing
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advertising
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cookies
APAC marketers embrace the phase-out of third-party cookies, recognizing the value of zero and first-party data, says Twilio research.
![Story image](../../../../../uploads/story/2023/03/17/preview_GettyImages-1225318764.webp)
Fastly enters Google agreement to operate OHTTP Relay
Fri, 17th Mar 2023
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partner programmes
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data privacy
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cookies
Fastly has entered an agreement with Google to operate an Oblivious HTTP Relay (OHTTP Relay) as part of FLEDGE.
![Story image](../../../../../uploads/story/2023/03/15/preview_GettyImages-478075405.webp)
Norton’s 11 tips to help protect your privacy online
Wed, 15th Mar 2023
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cybersecurity
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norton
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websites
Governments, businesses, and individuals can buy information about you that's been gathered online, like your health status, contact details and your location.
![Story image](../../../../../uploads/story/2023/03/15/preview_GettyImages-615087156.webp)
APAC organisations aren't preparing for a cookieless future - report
Wed, 15th Mar 2023
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data analytics
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martech
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cdp
Adobe finds that brands in APAC are not evolving their data strategies, with 79% still relying on third-party cookies.
![Story image](../../../../../uploads/story/2023/01/06/preview_GettyImages-1212134865.webp)
Yahoo ConnectID continues to gain industry support in APAC
Fri, 6th Jan 2023
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data analytics
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martech
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partner programmes
The privacy-first offering gains further ground with new partners, including Alliant, AdPredictive, and Tealium.
![Story image](../../../../../uploads/story/2022/12/19/preview_Screen_Shot_2022-12-19_at_8.webp)
Staying secure this holidays with PureVPN
Wed, 21st Dec 2022
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vpns
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digital entertainment
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data privacy
Protect your online activities with PureVPN. Browse, stream, download, and upload securely from anywhere in the world. Exclusive holiday deal available.
![Story image](../../../../../uploads/story/2022/11/04/preview_GettyImages-1315757284.webp)
New Salesforce report sheds light on the state of marketing
Fri, 4th Nov 2022
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data analytics
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martech
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cdp
According to new insights from Salesforce, 87% of marketers say their work provides greater value now than it did a year ago.
![Story image](../../../../../uploads/story/2022/06/17/preview_GettyImages-1165069915.webp)
Zero party data and the new era of 'relationship marketing'
Fri, 17th Jun 2022
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data analytics
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cx
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martech
The ideal way to engage consumers is through real-time, hyper-personalised experiences, a new eConsultancy report reveals.
![Story image](../../../../../uploads/story/2022/06/16/preview_GettyImages-1315143480.webp)
Adobe updates CDP, puts first-party data front and centre
Thu, 16th Jun 2022
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data analytics
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martech
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planning
Adobe has updated its customer data platform (CDP), Adobe Real-Time CDP, to help brands transition from third-party cookies to first-party data.
![Story image](../../../../../uploads/story/2022/05/05/preview_Norton_AntiTrack.webp)
Hands-on review: Norton Anti Track 19 software
Thu, 5th May 2022
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gaming
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reviews
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digital entertainment
Norton's AntiTrack 19 software offers users the chance to browse the internet anonymously, obscuring website cookies and fingerprinting attempts.