IT Brief India - Technology news for CIOs & IT decision-makers

Cookies stories

Editorial india cookies tracking flows into buildings flat illustration

Indian websites fail to seek consent for tracking data

Last month
#
data protection
#
risk & compliance
#
data privacy
Study finds 95.9% of Indian websites track users without consent, putting firms and government bodies at risk of massive DPDP fines.
Kristina

Agentic AI: The potential and the problems behind the new wave of autonomous systems

Last month
#
data protection
#
digital transformation
#
cloud security
Agentic AI promises effortless digital delegation, but its admin-level access to data and systems creates profound privacy and security risks.
Moody person laptop translucent shields cookies dark web privacy risks

Data Privacy Week spotlights app conflicts, web risks

Wed, 28th Jan 2026
#
data protection
#
vpns
#
physical security
Data Privacy Week warns overlapping security apps and hidden web trackers are eroding consumer safety and exposing firms to fresh risks.
Shield over smartphone computer digital data flows privacy protection advertising us uk

Anonymised & Bedrock partner on ID-less targeting for advertisers

Thu, 25th Sep 2025
#
martech
#
data privacy
#
ios
Anonymised and Bedrock have partnered to enable ID-less targeting, helping advertisers reach Safari and iOS users while preserving privacy across digital campaigns.
Techday 3ae6fcb5bbdb37831f19

Marketers face hurdles in leveraging first-party data

Wed, 9th Oct 2024
#
martech
#
financial systems
#
data privacy
A new report from Cint and Lotame reveals marketers face significant challenges in utilising first-party data, with 70% highlighting its importance.
Mixcollage 30 jul 2024 01 36 pm 9361(2)

Experts weigh in on cookie deprecation and data privacy

Tue, 30th Jul 2024
#
data privacy
#
cybersecurity
#
google
Google's decision to retain third-party cookies surprises experts, sparking debate on privacy, data strategies, and the digital ecosystem's future path.
Img 1xjdmxjdv5qaiumyt0fabwpc

Nexxen chooses Stagwell for audience discovery & consumer insights solution

Mon, 20th May 2024
#
martech
#
risk & compliance
#
cdp
Stagwell partners with Nexxen to enhance audience discovery and advertising efficacy, leveraging the new Nexxen Data Platform for deeper consumer insights and compliance.
Img okmsa5spouvuhv6tqonhpwqe

Google's Privacy Sandbox causes 30% ad revenue drop for cookieless Chrome users

Tue, 16th Apr 2024
#
martech
#
data privacy
#
google
Google's Privacy Sandbox has triggered a significant 30% dip in ad revenue for Chrome users who don't use cookies, indicating a crucial shift towards privacy-oriented digital advertising.
Janice headshot

Four ways Automatic Content Recognition data unlocks advertising success

Thu, 11th Apr 2024
#
network infrastructure
#
martech
#
software development
Marketers harnessing ACR technology to understand Asia-Pacific consumer habits in real-time, offering targeted ads and optimised engagement strategies, amid third-party cookie depreciation.
Img qj4mkz5dzee5mob1jnftxwxp

Unseen surge in cyber attacks blocked by Avast in 2023

Thu, 8th Feb 2024
#
phishing
#
email security
#
digital entertainment
Avast blocked 10 billion cyberattacks in 2023, up 49% on the prior year, with cybercriminals deploying sophisticated methods including deepfake scams and exploiting PDF files and Google OAuth to steal user information.
Img 5ivt0uuxhehpt4kvaglishrd

Tatvic Analytics partners with User Centrics in Global Reseller role

Mon, 22nd Jan 2024
#
ecm
#
martech
#
risk & compliance
Tatvic Analytics enters a global reseller partnership with User Centrics, strengthening data protection with an advanced Consent Management System to meet global regulations.
Img mohdgqykdgbahhnq9chrpesj

Privacy regulations may increase data sharing by websites, Warwick study shows

Sat, 18th Nov 2023
#
data privacy
#
healthtech
#
warwick business school
Warwick study suggests privacy regulations like GDPR might inadvertently lead to increased data sharing by websites.
Gettyimages 1411400535

OpenX launches innovative marketplace to maximise marketing spend

Wed, 27th Sep 2023
#
marketing
#
cookies
#
contextual marketing
OpenX Technologies has launched ConteX, a marketplace within the SSP, offering contract-free contextual targeting capabilities to advertisers.
Gettyimages 1471398192

APAC marketers welcoming end of third-party cookies - report

Wed, 5th Jul 2023
#
martech
#
marketing
#
cookies
APAC marketers embrace the phase-out of third-party cookies, recognizing the value of zero and first-party data, says Twilio research.