The Ultimate Guide to Customer Relationship Management
A curated Indian edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Customer Relationship Management (CRM).
What to know about Customer Relationship Management
Customer Relationship Management (CRM) is a vital strategy that enables businesses to understand, engage, and nurture their customers effectively. It encompasses a broad range of tools, technologies, and techniques designed to manage interactions, data, and processes that drive customer satisfaction and loyalty.
Exploring recent stories tagged with Customer Relationship Management reveals critical insights about market trends, technological advancements, business challenges, and practical advice. From the rise of AI-enhanced CRM capabilities, strategic expansions by major providers, to the growing importance of personalised customer experiences, readers can learn how CRM continues to evolve in response to digital transformation and changing consumer expectations.
Whether you are a small-to-medium business aiming to leverage CRM for growth, or a large enterprise navigating complex integration and data analytics, these stories provide valuable perspectives on implementation strategies, overcoming customization challenges, and utilising advanced tools such as AI, cloud services, and real-time analytics. Clicking through these articles will equip you with knowledge to improve customer engagement, enhance service efficiency, and ultimately drive business success.
Indian Customer Relationship Management News
Regional stories with direct local relevance
DRA launches Chennai's first AI home sales assistant
DRA launches Chennai's first multi-lingual AI home sales assistant, giving buyers instant project details and scheduling site visits.
Business Next launches AI platform for India's BFSI sector
Business Next has launched AGENTNEXT, India's first AI agent platform, to modernise banking and financial services, aiming for 60-70% task automation.
Opkey secures USD $47 million to enhance AI ERP solutions
Opkey secures USD $47M in Series B funding led by PeakSpan Capital to advance its AI-powered ERP automation platform, aiming to streamline cloud ERP transformations.
Building L.I.V.E. enterprises with a fusion of AI and digital transformation
AI: A transformative force in the future of digital transformation. Discover its impact in the L.I.V.E. enterprises approach.
Analyst Insights
Research and market analysis connected to Customer Relationship Management
HPE launches scale-up server for SAP HANA workloads
DevRev wins ISO 27001 certification for AI security
Sinch named leader in IDC communications platform study
Why brand visibility is the most critical metric in today's AI-driven world
Building an enterprise data integrity architecture for AI and compliance
Expert Columns
Why email automation fails without clean and verified data
How Sourcepass turns firewall upgrades into a competitive edge
Trust, transformation and the women leading modern client partnerships
AI-era contact centres become strategic CX data hubs
How phone validation turns dead leads into real sales
Why more SaaS vendors are embedding data quality into their core platforms
From data chaos to email clarity: How to choose the best CRM email tool
Telcos are sitting on gold. Now AI is unlocking the lode
Avoid these 3 common pitfalls when using AI to improve customer experience
Recent Customer Relationship Management News
Boomi, Gong tie AI agents to live customer revenue signals
Enterprise teams could soon turn sales calls into automated actions across finance, support and product systems without custom integration work.
Gong tops USD $500 million ARR as growth accelerates
Half of the Fortune 10 now use the platform as Gong crosses USD $500 million in ARR after a tenth straight quarter of faster growth.
SugarAI rebrands CRM around precision selling with AI
Sales teams could get earlier warnings on churn and reorder risk as SugarAI ties CRM to ERP data and AI-guided next steps.
Boomi expands ServiceNow partnership for AI workflows
The expanded pact lets customers pull live data from legacy systems into ServiceNow workflows, cutting friction for AI projects and procurement.
Glean & Gainsight integrate customer signals into AI
Customer-facing teams can now see health, risk and sentiment signals in one place as the integration goes generally available inside Glean.
Anthropic launches AI agents for financial services
Banks and asset managers gain templates for modelling, KYC and reporting as Claude is plugged into Excel, PowerPoint and Word.
Syspro launches marketplace for manufacturing ERP users
Manufacturers and distributors can now cut integration headaches as Syspro’s new marketplace bundles partner software around its ERP platform.
Infobip & TGR Haas launch AI fan companion RaceMate
Fans of TGR Haas can now get live race data and quizzes in chat as Formula One teams race to deepen digital loyalty.
Klaviyo launches Custom Skills for Customer Agent AI tool
Brands can now tailor automated service to their own rules as Klaviyo opens its Customer Agent AI tool to custom functions and integrations.
Cognizant named Aston Martin F1 Global AI Services partner
The deal should help Aston Martin turn race data into quicker decisions and better fan management as AI becomes central to its operations.
Salesforce launches Agentforce Operations for back office
Businesses could cut back-office cycle times by up to 70% as Salesforce expands Agentforce into finance, supply chain and compliance.
![365 Data Centres boosts win rates with Collective[i]](https://datacentrenews.in/uploads/story/2026/04/30/preview_positive-sales-team-data-center-control-room-dashboard-analytics-digital-illustration.webp)
365 Data Centres boosts win rates with Collective[i]
Embedding the software into daily workflows lifted 365 Data Centres' win rates by more than 15% and cut sales cycles by 35% in six months.
Backbase named Forrester leader & customer favourite
Banks seeking to cut fragmentation may see Backbase's Forrester nod as validation that its AI-native platform can unify front-office work.
Q4 launches AI-native CRM for investor relations teams
Investor relations teams could cut admin time as Q4’s new system turns meeting notes, reports and contact searches into AI chat tasks.
Oracle NetSuite launches AI coding skills for developers
Developers should see fewer errors and faster builds as NetSuite opens its coding guidance to more than 25 AI platforms worldwide.
Payment firms expand into broader merchant services
Merchants could soon get payments, loyalty, lending and checkout tools from one supplier as firms chase fuller control of commerce.
Celonis & ProcessLab launch banking apps for mortgages
Banks could speed up mortgage approvals and customer service with the new tools, after one lender cut response times by 32%.
Salesforce launches Headless 360 for agents & developers
The launch aims to let firms and software agents use Salesforce data and workflows inside coding tools and collaboration apps, cutting build times by up to 40%.
Paysight adds Paymend failed-payment recovery tool
Merchants could recover more lost sales as the tie-up gives Paysight users access to Paymend's 18% failed-payment recovery rate.
Canva & Klaviyo launch one-click email template link
Marketers can now skip rebuilds and file exports as the new link sends finished Canva emails straight into Klaviyo's template library.