IT Brief India - Technology news for CIOs & IT decision-makers

Customer retention stories

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Amplitude launches AI assistant for in-product support

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Amplitude adds an AI assistant inside apps to guide users through tasks, cut support tickets and tie help requests to product behaviour.
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Parloa study finds big firms make customer contact hard

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Parloa study finds many global firms bury support details, while most chatbots fail to solve issues and phone menus remain frustrating.
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Pinewood lifts revenue as US dealership testing starts

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Pinewood boosts annual revenue and EBITDA as testing begins at Lithia's US dealerships, with cash rising and medium-term growth targets intact.
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Telcos reshape music streaming for local audiences

2 days ago
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digital entertainment
Telcos are turning music streaming into localised services for niche audiences, from Greenlandic heritage platforms to kid-safe apps and MENA billing deals.
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Blackhawk launches digital wallet for unified stored value

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Blackhawk Network has unveiled a Digital Wallet API that lets brands pool gift cards, refunds, loyalty rewards and promo credit into one spendable balance.
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Rue Gilt Groupe plugs Riskified into Zendesk to curb fraud

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Rue Gilt Groupe brings Riskified identity scoring into Zendesk as retailers race to stop refund abuse without slowing customer service.
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Trustifi adds AI video training for MSP phishing drills

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ransomware
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Trustifi rolls out AI-powered training videos for managed service providers, turning real phishing emails into branded simulations inside one dashboard.
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Backbase, Ninth Wave unlock ERP banking connections

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Backbase and Ninth Wave have teamed up to let banks plug corporate clients' ERP and accounting systems straight into account data and payments.
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Nearly 18% of marketing emails miss inboxes, study finds

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APAC marketers urged to tighten email deliverability as Sinch Mailgun study says weaker inbox placement is draining returns despite heavier AI adoption.
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LoyaltyLion returns with Loyalty Connect retention event

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LoyaltyLion brings back its Loyalty Connect virtual series, with more than 20 speakers set to unpack retention tactics as acquisition costs climb.
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Pivoting marketing strategy in the face of a recession

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Fractional Chief Marketing Officers say brands must ditch blanket discounting, sharpen value messages and tailor offers as households split into two wallets.
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Nearly 18% of business emails fail to reach inboxes

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Sinch Mailgun warns weak inbox placement and limited AI use are eroding email returns, with many firms unable to measure ROI confidently.
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Rackspace appoints two senior leaders for private cloud

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Rackspace names two senior leaders to drive private cloud operations and international growth as it targets enterprise AI demand.
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Nutanix targets VMware escapees with multitenant cloud push

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virtualisation
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private cloud
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Nutanix rolls out multitenant cloud tools, partner verification and migration pricing to lure service providers leaving VMware.
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Paytronix loyalty report spotlights early retention gap

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Paytronix report finds restaurant loyalty schemes must win repeat visits within 90 days, as active rates split sharply across nine concepts.
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Gainsight adds MCP support for AI retention workflows

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Gainsight adds MCP support to let customer success teams build AI agents that use live account data to automate retention and renewal work.
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AskNicely launches Ask NiceAI for service businesses

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AskNicely unveils Ask NiceAI to help managers at multi-site service businesses turn scattered customer feedback into faster, data-backed action.
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The evolving role of the CSO: From technical guardian to business strategist

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CSOs are shedding their purely technical image as security chiefs are pushed into the boardroom to drive sales, trust and growth.
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Visa launches subscription manager for recurring payments

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Visa rolls out enhanced Subscription Manager for issuers, letting banks offer in-app controls for recurring payments as subscription spending surges.
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New Relic names Wendi Sturgis to board for AI expertise

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New Relic has named Wendi Sturgis to its board as the observability software maker seeks sharper AI and international strategy oversight.