Marketing strategy stories
Rising demand for cross-market corporate events has prompted Spalba to deepen its APAC push, with Singapore as the regional hub.
Rework is eating into localisation budgets as AI content speeds up output but leaves global brands struggling with cultural fit.
Most firms are failing to prove AI marketing spend lifts profit or revenue, even as buyers increasingly rely on answer engines and agents.
The funding will help speed the market research company’s US expansion after revenue there rose 350% and more brands signed up.
Marketers under pressure to prove commercial impact get a new toolkit as Prophet says attribution dashboards miss much of brand activity’s effect.
Many small firms are missing sales because slow follow-up lets prospects cool before they can be converted, Thryv says.
The hire comes as Portnox targets larger enterprises shifting away from legacy access tools and toward certificate-based, passwordless security.
It aims to cut briefing time for agencies and brands as teams struggle to turn research into sharper creative direction across markets.
Brands risk losing ground as influencer activity is now being tied to sales, traffic and customer growth across UK and Europe.
Poorly translated expertise is leaving many Southeast Asian B2B tech firms invisible to buyers and weakening shortlist chances.
The deal gives UGREEN its first global sports platform and expands the accessory maker’s reach to NFL fans in North America, though terms were not disclosed.
The change is intended to reassure five million members that products and account terms stay unchanged during the summer 2026 transition.
Structured executive visibility can reduce buying risk, build trust and sharpen market positioning for B2B tech firms across Southeast Asia.
Australian retailers risk being overlooked as shoppers increasingly use AI tools to research and buy products without visiting brand websites.
AI-led search is pushing brands to adapt fast, with UK marketers more prepared than global peers for a click-less discovery model.
Brands risk missing out on AI-led discovery as referral traffic shifts from blue links to answers, prompting a new focus on citations.
Brands that ignore coordinated search, content and distribution efforts often vanish online, even when their products are just as good.
AI-driven results are reducing clicks for some sites as search engines prioritise meaning, summaries and topical authority over keyword matching.
AI summaries have changed search results, but businesses still need strong SEO to win visibility, traffic and enquiries.
Relying only on paid channels makes B2B tech growth more costly, while brand can boost trust, shorten sales cycles and protect pricing power.