IT Brief India - Technology news for CIOs & IT decision-makers
India

Marketing strategy Stories - Page 3

Global Stories

Marketing strategy stories

RWS survey finds most leaders distrust AI cultural nuance
Digital Transformation

RWS survey finds most leaders distrust AI cultural nuance

Rework is eating into localisation budgets as AI content speeds up output but leaves global brands struggling with cultural fit.

By Shannon Williams • 4 min read • Thu, 23rd Apr 2026
Forrester warns AI marketing spend lacks business impact
Customer Experience

Forrester warns AI marketing spend lacks business impact

Most firms are failing to prove AI marketing spend lifts profit or revenue, even as buyers increasingly rely on answer engines and agents.

By Sean Mitchell • 3 min read • Wed, 22nd Apr 2026
Ideally raises AUD $13.4m to expand US market research
Software-as-a-Service

Ideally raises AUD $13.4m to expand US market research

The funding will help speed the market research company’s US expansion after revenue there rose 350% and more brands signed up.

By Karen Joy Bacudo • 4 min read • Tue, 21st Apr 2026
Prophet guide tackles marketers' measurement blind spots
Data Analytics

Prophet guide tackles marketers' measurement blind spots

Marketers under pressure to prove commercial impact get a new toolkit as Prophet says attribution dashboards miss much of brand activity’s effect.

By Catherine Knowles • 4 min read • Wed, 15th Apr 2026
Thryv launches AI lead tool for ANZ small businesses
Customer Relationship Management

Thryv launches AI lead tool for ANZ small businesses

Many small firms are missing sales because slow follow-up lets prospects cool before they can be converted, Thryv says.

By Sean Mitchell • 4 min read • Wed, 15th Apr 2026
Portnox names Jonathan Skinner as Chief Marketing Officer
Firewalls

Portnox names Jonathan Skinner as Chief Marketing Officer

The hire comes as Portnox targets larger enterprises shifting away from legacy access tools and toward certificate-based, passwordless security.

By Joseph Gabriel Lagonsin • 3 min read • Wed, 15th Apr 2026
Brainwaves launches AI platform for marketing teams
Digital Transformation

Brainwaves launches AI platform for marketing teams

It aims to cut briefing time for agencies and brands as teams struggle to turn research into sharper creative direction across markets.

By Mark Tarre • 4 min read • Tue, 14th Apr 2026

Stories from Other Regions

Marketing strategy stories

Thought leadership in B2B tech: From expertise to influence
Smart Cities

Thought leadership in B2B tech: From expertise to influence

Poorly translated expertise is leaving many Southeast Asian B2B tech firms invisible to buyers and weakening shortlist chances.

By Patrick Keenan • 4 min read • Mon, 27th Apr 2026
UGREEN lands first sports deal with New England Patriots
Storage

UGREEN lands first sports deal with New England Patriots

The deal gives UGREEN its first global sports platform and expands the accessory maker’s reach to NFL fans in North America, though terms were not disclosed.

By Sofiah Nichole Salivio • 4 min read • Mon, 27th Apr 2026
LendingClub to rebrand as Happen Bank in summer 2026
Fintech

LendingClub to rebrand as Happen Bank in summer 2026

The change is intended to reassure five million members that products and account terms stay unchanged during the summer 2026 transition.

By Karen Joy Bacudo • 4 min read • Sat, 25th Apr 2026
How executive profiling drives growth in B2B tech
Digital Transformation

How executive profiling drives growth in B2B tech

Structured executive visibility can reduce buying risk, build trust and sharpen market positioning for B2B tech firms across Southeast Asia.

By Patrick Keenan • 4 min read • Thu, 23rd Apr 2026
AI search threatens Australian retailers, warns Megantic
Digital Transformation

AI search threatens Australian retailers, warns Megantic

Australian retailers risk being overlooked as shoppers increasingly use AI tools to research and buy products without visiting brand websites.

By Sean Mitchell • 4 min read • Fri, 17th Apr 2026
UK marketers lead global shift to GEO in AI search
Digital Transformation

UK marketers lead global shift to GEO in AI search

AI-led search is pushing brands to adapt fast, with UK marketers more prepared than global peers for a click-less discovery model.

By Sofiah Nichole Salivio • 3 min read • Thu, 16th Apr 2026
Wolfstone Digital launches in Suffolk to target AI search
Data Analytics

Wolfstone Digital launches in Suffolk to target AI search

Brands risk missing out on AI-led discovery as referral traffic shifts from blue links to answers, prompting a new focus on citations.

By Sofiah Nichole Salivio • 4 min read • Thu, 16th Apr 2026
Why some brands seem “everywhere” online (and others don't exist)
Customer Experience

Why some brands seem “everywhere” online (and others don't exist)

Brands that ignore coordinated search, content and distribution efforts often vanish online, even when their products are just as good.

By Lovan • 6 min read • Wed, 15th Apr 2026
AI is reshaping search infrastructure - SEO is being rewritten
Marketing Technologies

AI is reshaping search infrastructure - SEO is being rewritten

AI-driven results are reducing clicks for some sites as search engines prioritise meaning, summaries and topical authority over keyword matching.

By Chirag Solanki • 7 min read • Tue, 14th Apr 2026
AI, search and strategy: SEO still holds
Marketing Technologies

AI, search and strategy: SEO still holds

AI summaries have changed search results, but businesses still need strong SEO to win visibility, traffic and enquiries.

By Kia Ora Digital • 6 min read • Tue, 14th Apr 2026
Brand vs demand in B2B tech - Why you need both to grow
Digital Transformation

Brand vs demand in B2B tech - Why you need both to grow

Relying only on paid channels makes B2B tech growth more costly, while brand can boost trust, shorten sales cycles and protect pricing power.

By Patrick Keenan • 3 min read • Tue, 14th Apr 2026