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Marketing strategy Stories - Page 4

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Marketing strategy stories

Hyland appoints Lubor Ptacek as Product Marketing Chief
Document Management

Hyland appoints Lubor Ptacek as Product Marketing Chief

The hire comes as Hyland pushes a sharper AI message to customers and partners across global markets.

By Sofiah Nichole Salivio • 3 min read • Tue, 14th Apr 2026
System1 adds AI-led tools to Test Your Ad platform
Data Analytics

System1 adds AI-led tools to Test Your Ad platform

Marketers can now get faster readouts from Test Your Ad as System1 layers AI summaries and predictive scoring onto its consumer-based testing.

By Catherine Knowles • 3 min read • Fri, 10th Apr 2026
Shoppers turn against AI social content, survey finds
Customer Experience

Shoppers turn against AI social content, survey finds

Growing distrust of AI-made posts is pushing brands towards human-led social campaigns as younger shoppers increasingly favour authenticity online.

By Catherine Knowles • 4 min read • Fri, 10th Apr 2026
Pivoting marketing strategy in the face of a recession
Customer Experience

Pivoting marketing strategy in the face of a recession

Inflation is forcing brands to ditch blanket discounts as shoppers scrutinise every purchase and demand clearer value.

By Azadeh Williams • 6 min read • Fri, 10th Apr 2026
Thryv urges small businesses to boost AI search visibility
Digital Transformation

Thryv urges small businesses to boost AI search visibility

Better online listings and reviews could help small businesses appear in AI recommendations as customers increasingly use chatbots to find local providers.

By Shannon Williams • 5 min read • Fri, 10th Apr 2026
Superdry appoints Verde Digital to boost organic search
Digital Transformation

Superdry appoints Verde Digital to boost organic search

The fashion retailer wants more shoppers to find its clothing through generic searches, reducing reliance on branded traffic and paid ads.

By Joseph Gabriel Lagonsin • 3 min read • Thu, 9th Apr 2026
Megantic warns retailers on AI search risk in APAC
Customer Experience

Megantic warns retailers on AI search risk in APAC

Retailers could miss out on AI-led discovery unless product data is structured for answer engines, according to a Megantic and Shopify APAC whitepaper.

By Sofiah Nichole Salivio • 4 min read • Thu, 9th Apr 2026
KnowBe4 tops G2 as award haul boosts cyber profile
Phishing

KnowBe4 tops G2 as award haul boosts cyber profile

Customer reviews have kept the group top of G2 for more than six years, while fresh awards broaden its appeal across cyber, workplace and marketing.

By Sean Mitchell • 3 min read • Wed, 8th Apr 2026
Paytronix loyalty report spotlights early retention gap
Customer Experience

Paytronix loyalty report spotlights early retention gap

The first 90 days after sign-up now decide whether restaurant loyalty members become regulars or churn, the report says.

By Joseph Gabriel Lagonsin • 3 min read • Wed, 8th Apr 2026
Lexar Udaan 2.0 in Thailand to reward India partners
Storage

Lexar Udaan 2.0 in Thailand to reward India partners

Top Indian resellers are set to be rewarded in Thailand as Lexar courts a channel network vital to growing storage demand across 46 cities.

By Sean Mitchell • 4 min read • Tue, 7th Apr 2026
Flip appoints Amy McDonnell and Lee Nadler to C-suite roles
Digital Transformation

Flip appoints Amy McDonnell and Lee Nadler to C-suite roles

The voice AI company is scaling after fresh funding, as new executives aim to deepen ties with enterprise clients across retail and healthcare.

By Mark Tarre • 4 min read • Sat, 4th Apr 2026
Easter marketing peaks in final week, Klaviyo finds
Customer Experience

Easter marketing peaks in final week, Klaviyo finds

Easter-related campaigns surge to 27 times baseline in the last week, leaving brands to compete for attention in a crowded final stretch.

By Kaleah Salmon • 3 min read • Thu, 2nd Apr 2026
Gain Theory says insight gap is cultural, not technical
Data Analytics

Gain Theory says insight gap is cultural, not technical

Marketers are missing out on growth as 54% of business-to-consumer decision-makers say their teams’ insights are not actionable.

By Sofiah Nichole Salivio • 3 min read • Thu, 2nd Apr 2026

Stories from Other Regions

Marketing strategy stories

How smarter hosting choices are influencing online retail performance
Data Protection

How smarter hosting choices are influencing online retail performance

Faster sites and steadier checkouts are helping Australian retailers reduce cart abandonment and cope with traffic spikes.

By Tom Thatcher • 7 min read • Tue, 7th Apr 2026
Advania names new UK CFO & CMO following expansion
Digital Transformation

Advania names new UK CFO & CMO following expansion

Growth in Britain puts integration and visibility under pressure as Advania adds senior finance and marketing leadership.

By Mark Tarre • 3 min read • Thu, 2nd Apr 2026
Loyalty association launches AI & behaviour courses
Digital Transformation

Loyalty association launches AI & behaviour courses

Businesses under pressure to prove loyalty returns will get new training on AI shopping tools, customer behaviour and program profitability.

By Sean Mitchell • 4 min read • Wed, 1st Apr 2026
Australian marketers split over AI visibility ownership
Customer Experience

Australian marketers split over AI visibility ownership

Most Australian firms lack clear control of how they appear in AI answers, as silos are already causing misinformation and slower responses.

By Joseph Gabriel Lagonsin • 4 min read • Wed, 1st Apr 2026
Dreame teams up with Sydney Swans in Australia push
Smart Home

Dreame teams up with Sydney Swans in Australia push

Greater visibility in Australia’s crowded consumer tech market is at stake as Dreame uses the Sydney Swans to broaden beyond home cleaning.

By Mark Tarre • 4 min read • Thu, 26th Mar 2026