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Marketing strategy Stories - Page 5

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Marketing strategy stories

THG Commerce backs Beauty of Joseon’s UK TikTok Shop
Partner Programmes

THG Commerce backs Beauty of Joseon’s UK TikTok Shop

Affiliate creators are driving 68% of early revenue as the skincare brand uses TikTok Shop to win UK shoppers beyond specialist retailers.

By Sofiah Nichole Salivio • 3 min read • Thu, 26th Mar 2026
OFX appoints Liz Lord to drive broader business offer
Digital Transformation

OFX appoints Liz Lord to drive broader business offer

OFX appoints former PayPal Australia marketer Liz Lord as chief marketing officer to spearhead its shift beyond cross-border payments.

By Joseph Gabriel Lagonsin • 3 min read • Wed, 25th Mar 2026
Points, personalisation and innovation: How industry leaders are redefining loyalty
Data Analytics

Points, personalisation and innovation: How industry leaders are redefining loyalty

AI is turning loyalty members into “segments of one”, as Asia Pacific leaders shift from flashy tech to invisible, always-relevant rewards.

By Eagle Eye • 4 min read • Tue, 24th Mar 2026
Prophet bolsters Australian team with two key hires
Digital Transformation

Prophet bolsters Australian team with two key hires

Prophet hires Lia Carruthers and Becky McMillan in Australia as it scales from start-up to growth phase and boosts marketing and customer teams.

By Sean Mitchell • 4 min read • Mon, 23rd Mar 2026
Generational divides shape how shoppers use green data
Marketing Technologies

Generational divides shape how shoppers use green data

Millennials, Gen Z and Baby Boomers want very different green data, forcing brands to tailor sustainability messaging by age group.

By Shannon Williams • 4 min read • Thu, 19th Mar 2026
AI agents vs AI automations: how to get the mix right in your future marketing strategy
Digital Transformation

AI agents vs AI automations: how to get the mix right in your future marketing strategy

B2B marketers are racing to balance AI agents and rule-based automations to personalise at scale without losing the human touch.

By Pipin Firmansyah • 4 min read • Thu, 19th Mar 2026
Pacvue adds Reddit Ads to unify retail media planning
Customer Experience

Pacvue adds Reddit Ads to unify retail media planning

Pacvue to plug Reddit Ads into its commerce system, uniting community insights with retail media planning in one performance workflow.

By Sofiah Nichole Salivio • 3 min read • Thu, 19th Mar 2026
Indigo Telecom hires Ilex to drive global growth push
Network Infrastructure

Indigo Telecom hires Ilex to drive global growth push

Indigo Telecom appoints Ilex as global marketing and PR partner to sharpen messaging and support its international expansion strategy.

By Kaleah Salmon • 4 min read • Wed, 18th Mar 2026
Trust as a measurable asset for CMOs in the age of AI
Customer Experience

Trust as a measurable asset for CMOs in the age of AI

As AI floods marketing channels with competent content, CMOs are racing to quantify trust as their scarcest and most valuable asset.

By Geoff Main • 7 min read • Wed, 18th Mar 2026
The Golden Triangle of marketing in the AI era
Digital Transformation

The Golden Triangle of marketing in the AI era

As AI reshapes search, B2B brands must fuse thought leadership, media clout and GEO to stay visible, trusted and cited in summaries.

By Gemma Manning • 6 min read • Mon, 16th Mar 2026
Quiq hires Jen Grant as CMO to drive scaled AI agents
Unified Communications

Quiq hires Jen Grant as CMO to drive scaled AI agents

Quiq names Jen Grant chief marketing officer to steer strategy as enterprises move AI agents from pilots to large-scale customer use.

By Joseph Gabriel Lagonsin • 4 min read • Wed, 11th Mar 2026
AutoRek leaders honoured at Women in Tech & Data Awards
Fintech

AutoRek leaders honoured at Women in Tech & Data Awards

AutoRek's Michelle Earp and Amelia Doyle win top Women in Tech & Data Awards for marketing leadership and diversity and inclusion work.

By Joseph Gabriel Lagonsin • 4 min read • Mon, 9th Mar 2026

Stories from Other Regions

Marketing strategy stories

PushON appoints Emma Gunn & Emily Harris amid growth
Digital Transformation

PushON appoints Emma Gunn & Emily Harris amid growth

Ecommerce agency PushON hires Emma Gunn and Emily Harris to bolster its growing Manchester team after reporting 40% annual growth.

By Sofiah Nichole Salivio • 3 min read • Tue, 24th Mar 2026
US pDOOH ad spend set to surge 49% as AI use rises
Marketing Technologies

US pDOOH ad spend set to surge 49% as AI use rises

US pDOOH ad spend is forecast to jump 49% in 18 months as AI-powered creative, forecasting and planning reshape digital out-of-home.

By Sofiah Nichole Salivio • 4 min read • Thu, 19th Mar 2026
Globe Telecom leads Philippine brands in global study
Digital Transformation

Globe Telecom leads Philippine brands in global study

Globe Telecom has been named the world's 10th strongest telecoms brand as Philippine peers surge in Brand Finance's 2026 rankings.

By Mark Tarre • 4 min read • Wed, 18th Mar 2026
Retailers warned: identity gaps blunt AI personalisation
Data Analytics

Retailers warned: identity gaps blunt AI personalisation

Amperity warns identity gaps and flat budgets mean AI-led retail personalisation remains generic, missing high-intent moments for shoppers.

By Mark Tarre • 4 min read • Tue, 17th Mar 2026
Food & drink brands double down on influencers for 2026
Marketing Technologies

Food & drink brands double down on influencers for 2026

European food and drink brands will boost influencer spend and creator rosters in 2026, shifting from test campaigns to long-term strategy.

By Mark Tarre • 4 min read • Wed, 11th Mar 2026
UK fashion sites slow to match early summer searches
Customer Experience

UK fashion sites slow to match early summer searches

UK fashion retailers risk missing early summer spend as sites push winter lines even as Google searches for warm-weather looks surge.

By Mark Tarre • 4 min read • Fri, 6th Mar 2026