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Sports Technology (SportsTech) stories

Infobip & TGR Haas launch AI fan companion RaceMate
Customer Relationship Management

Infobip & TGR Haas launch AI fan companion RaceMate

Fans of TGR Haas can now get live race data and quizzes in chat as Formula One teams race to deepen digital loyalty.

By Sean Mitchell • 3 min read • Last week
Cognizant named Aston Martin F1 Global AI Services partner
Customer Relationship Management

Cognizant named Aston Martin F1 Global AI Services partner

The deal should help Aston Martin turn race data into quicker decisions and better fan management as AI becomes central to its operations.

By Catherine Knowles • 4 min read • This month
Mercedes-AMG PETRONAS F1 Team upgrades to TeamViewer ONE
Human Capital Management

Mercedes-AMG PETRONAS F1 Team upgrades to TeamViewer ONE

The switch is meant to cut downtime and sharpen data flows across factory, office and trackside operations under Formula 1's cost cap.

By Joseph Gabriel Lagonsin • 4 min read • Last month
HCLTech signs DP World Tour digital experience deal
Data Analytics

HCLTech signs DP World Tour digital experience deal

Fans will get a revamped website and app as the tour deepens direct digital engagement and broadens commercial ties across Europe.

By Sean Mitchell • 4 min read • Last month
World IP Day: Why IP is the backbone of sporting brands' success
Gaming

World IP Day: Why IP is the backbone of sporting brands' success

Lapsed marks, imprecise registrations and unresolved NFT disputes are exposing sports brands to costly legal fights and lost exclusivity.

By Aparna Watal • 6 min read • Last month
Coach Logic wins Australia & Ireland contracts for SAM
Digital Entertainment

Coach Logic wins Australia & Ireland contracts for SAM

New contracts in Australia and Ireland give the Edinburgh sports tech group a foothold in coach analytics as bodies seek cheaper, consistent review.

By Joseph Gabriel Lagonsin • 3 min read • Last month
Conflow wins Frost & Sullivan award for AI streetlights
Smart Cities

Conflow wins Frost & Sullivan award for AI streetlights

The award may help Conflow win more deals for its solar iLamp units, which it says can fund themselves while running AI locally.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Fastly & LALIGA launch anti-piracy push on streams
Physical Security

Fastly & LALIGA launch anti-piracy push on streams

Clubs could recover millions as the partnership aims to cut illicit match streams before they spread and erode broadcast-rights value.

By Sean Mitchell • 3 min read • Last month

Stories from Other Regions

Sports Technology (SportsTech) stories

Adrenalen Edge launches SportEdge for venue screens
Digital Signage

Adrenalen Edge launches SportEdge for venue screens

The new system aims to cut manual screen scheduling and help venues link live sport with promotions across multiple sites.

By Joseph Gabriel Lagonsin • 4 min read • Last week
Inside the machine: How cryotherapy chambers are bringing biohacking to the mainstream
Wearables

Inside the machine: How cryotherapy chambers are bringing biohacking to the mainstream

Consumers seeking faster recovery are putting cryotherapy chambers, once reserved for elite athletes, to the test as studios open to the public.

By Lovan • 6 min read • Last week
Liverpool FC expands SAS partnership for fan marketing
Data Protection

Liverpool FC expands SAS partnership for fan marketing

Supporters will see more personalised digital offers as the club uses AI to track engagement, conversion and fan sentiment across channels.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Doctrine Skincare wins AxisBIC investible company award
Wearables

Doctrine Skincare wins AxisBIC investible company award

Seven start-ups sought EUR 9.5 million at a Cork investor event as AxisBIC said demand for early-stage technology funding is rising.

By Kaleah Salmon • 4 min read • Last month
Carbery CogniMed, Love Better win UCC IGNITE awards
EduTech

Carbery CogniMed, Love Better win UCC IGNITE awards

The showcase highlighted early-stage ventures tackling clinical delays, relationship support and school safety as finalists pitched to investors and local firms.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Areto founder Jacqueline Comer wins global AI safety award
Email Security

Areto founder Jacqueline Comer wins global AI safety award

The award lifts Areto’s profile as it expands software that has blocked more than 229,000 fraud attempts and illegal streams in a year.

By Joseph Gabriel Lagonsin • 5 min read • Last month
RFU appoints Capgemini as digital transformation partner
Digital Transformation

RFU appoints Capgemini as digital transformation partner

Players, volunteers and supporters in England are set for smoother rugby services as the RFU hands Capgemini day-to-day digital operations.

By Sofiah Nichole Salivio • 3 min read • Last month
NASCAR uses AI to speed race analysis & fan feedback
Data Analytics

NASCAR uses AI to speed race analysis & fan feedback

Race analysis that once took hours can now be done in minutes, giving NASCAR quicker insight into fan views and on-track competition.

By Joseph Gabriel Lagonsin • 5 min read • Last month
KPMG opens Global Tech Innovator entries in Ireland
Agricultural Technology

KPMG opens Global Tech Innovator entries in Ireland

Irish tech start-ups with up to USD $15 million in revenue can now seek a Dublin final and a place in Lisbon next year.

By Sean Mitchell • 4 min read • Last month
CyberCX expands Collingwood cyber deal into major partnership
Data Protection

CyberCX expands Collingwood cyber deal into major partnership

The expanded tie-up gives Collingwood extra protection for member and supporter data as cyber threats intensify across Australian sport.

By Shannon Williams • 4 min read • Last month