Data Driven stories
On International Women's Day, a data leader urges young women to train for unseen careers, valuing curiosity and pivots over rigid plans.
UK tech's gender gap is no pipeline glitch but structural bias, demanding rigorous use of data and AI oversight to drive real change.
Amperity names seasoned SaaS marketer Bridget Perry as CMO to drive global growth and sharpen its AI-focused customer data platform.
Meta will strip likes and shares from click-through metrics, shifting them to new engage-through reports to align ads data with third-party tools.
On International Women's Day, a leading electro-acoustics expert urges data-driven audio engineering over luxury aesthetics and stereotypes.
YouLend seals multi-year deal with Värde, which may buy up to USD $225 million of US receivables to back its embedded lending growth.
AI could entrench bias or unlock fairer careers; on International Women's Day, leaders are urged to redesign work, not just declare intent.
Vusion and Qualcomm set out vision for AI-native shops using BLE, smart shelves and edge computing to tighten operations and boost margins.
JMAN Group appoints Daniel Ferguson Associate Partner as it bolsters leadership and accelerates data-led services for private equity clients.
Marketers plan to raise content budgets for 2026 as large language models rapidly become a primary audience and core performance metric.
McLaren extends its long-running Dell tech deal to boost AI-driven data, simulations and race strategy across its factory and F1 trackside ops.
CurricuLLM launches Studio Mode, letting teachers turn existing documents, curricula and student data into AI-generated classroom resources.
As ad dashboards multiply, an industry obsessed with metrics risks losing sight of the messy human stories behind every click and conversion.
Wickes has launched Wickes Connected Retail Media with Epsilon, blending store and digital data to target home improvement shoppers.
Amid shrinking newsrooms and polarised platforms, women are turning to collaborative communications as a survival strategy for change.
London agency CEEK posts 50% growth in 2025 and hires Grace Flusfeder as Head of Social & Creative to drive its AI-first visibility model.
Australian firms warn generative AI is fuelling unprecedented fraud losses, as most say their defences and tools can no longer keep pace.
Generative AI is reshaping how Southeast Asian consumers discover, trust and buy, pushing brands to fight for visibility on the AI shelf.
As personal identifiers fade, marketers are turning to household context for richer, privacy-safe audience insight that reflects real lives.
UK health and wellbeing spend is smoothing into year-round habits, with fewer shoppers spending more and January gym spikes fading.
