Data Driven stories
TRENDS taps Boomi to unify 50+ systems, tackling complexity as revenue surges from NZD $10 million to NZD $130 million in a decade.
Pricer launches Pricer Avenue, a modular, battery-free shelf-edge platform for targeted premium aisles and promotion-heavy store zones.
Silverpush launches a real-time Trend Intelligence Platform to turn fast-emerging cultural signals into live, brand-safe ad targeting.
IDeaS launches Rate Data Advantage in APAC, promising hotels deeper real-time rate intelligence and sharper revenue decisions.
Shuttlerock adopts Workday to unify global finance and HR, tightening controls and boosting real-time insight as its international footprint grows.
Privacy is shifting from a legal checkbox to a strategic differentiator as watchdogs and customers demand proof of real-world data protection.
Twilio and AEG sign a multi-year deal to power personalised fan engagement across Crypto.com Arena, LA Kings and ticketing platform AXS.
Immediate launches IX, a dedicated experiential agency using its live shows and media brands to create bespoke in-person campaigns for advertisers.
Masabi acquires Passenger to fuse ticketing, payments and real-time information into a single mobility platform for transport operators.
YouLend partners with Intuit to embed fast SME funding of GBP £1,000-£2m directly inside QuickBooks as a new UK Capital Marketplace.
Targa Telematics named top European fleet usage-based insurance provider in PTOLEMUS ranking as digital motor models accelerate.
CelcomDigi launches a 5G short film starring towerrunner Soh Wai Ching and rider Qabil Irfan in a synchronised latency challenge.
Nine expands its Mantis ad tech tie-up to apps, promising safer contextual ads, more premium inventory and Olympics-ready controls.
Twilio and AEG broaden fan-tech tie-up, rolling out data-driven engagement across AXS, Crypto.com Arena and the LA Kings brand.
Digital payments will be non-negotiable for Malaysian businesses by 2026, Paydibs says, as liquidity, speed and visibility demands intensify.
Anonymised debuts Audience Lift, promising 30-40% performance gains by turning first-party data into dynamic, privacy-safe ad audiences.
Atlanta Hawks tap ManageEngine to unify IT across State Farm Arena, boosting live event reliability and real-time visibility for fans.
Elmo debuts Insights, an AI-native HR analytics tool that answers plain-English workforce questions in seconds, no data team required.
YouLend teams up with Teya to launch flexible cash advances of GBP £1,000-GBP £2 million for more than 30,000 UK SMEs, ahead of EU rollout.
CQUniversity and Cricket Australia are trialling AI and computer vision to automatically track real-time fielding positions and tactics.
