Ai+ Smartphone has launched its Nova Series of smartphones and entered the tablet and wearables markets, expanding beyond handsets into a broader connected-device portfolio.
The rollout includes three 5G smartphones - Nova 2, Nova 2 Ultra and Nova Flip - alongside the company's first tablet, PulseTab, new wireless audio products and a smartwatch. The devices are built around Ai+'s NxtQuantum software platform and privacy dashboard.
Madhav Sheth, Chief Executive Officer of Ai+ Smartphone and Founder of NxtQuantum Shift Technologies, said the expansion follows rapid early growth for the brand.
"We built Ai+ on a simple conviction that great technology should not come with trade-offs. Pulse 1 and Nova 5G proved that users value trust, simplicity, and consistency. With over one million users in under a year, the response has been clear. The Nova Series, and everything we are launching alongside it, is our strongest expression yet of that belief," said Sheth.
Three phones
The Nova 2 is the entry model in the new range. It features a 50MP rear camera, a 6,000mAh battery and dual-mode 5G support, and comes in purple, green, pink, blue and black.
The Nova 2 Ultra sits higher in the range, with a Sony IMX752 50MP camera with optical image stabilisation and a MediaTek Dimensity 7400 chipset. It also includes VC cooling and a custom lighting system that responds to calls and messages.
The Nova Flip uses a foldable flip-phone design with a 6.9-inch AMOLED inner display and a 3.1-inch cover screen. It also includes a 32MP front camera and comes in Glacier White.
All three devices run on NxtQuantum OS. According to the company's specification list, the Nova 2 and Nova 2 Ultra use Android 16, while the Nova Flip uses Android 15.
Pricing
The Nova 2 starts at Rs. 8,999, while the Nova 2 Ultra starts at Rs. 14,999. The Nova Flip is priced at Rs. 29,999.
The Nova 2 has a 6.745-inch HD+ display with a 120Hz refresh rate and is available in 4GB RAM with 64GB storage or 6GB RAM with 128GB storage. The Nova 2 Ultra has a 6.78-inch 1.5K AMOLED display with a 144Hz refresh rate and comes in 6GB RAM with 128GB storage or 8GB RAM with 128GB storage.
The foldable model comes with 8GB of memory and 256GB of storage, a 50MP main camera with a 2MP depth sensor, and a 4,325mAh battery. It supports dual 5G SIM connectivity, NFC and GPS.
Tablet push
PulseTab marks Ai+'s entry into the tablet market. It has a 10.95-inch full HD display with a 90Hz refresh rate, quad speakers, dual SIM and Wi-Fi support, 6GB RAM, 128GB storage and an 8,000mAh battery.
The tablet is priced at Rs. 9,999 and is intended for everyday use, adding to the company's broader consumer device line-up.
Audio and wearables
Ai+ also introduced NovaPod Beats, NovaPods Air and RotateCam 4G, extending its portfolio into personal audio and smart wearables.
NovaPod Beats is priced at Rs. 1,599 and includes active noise cancellation, 13mm drivers and heart-rate and SpO2 tracking. NovaPods Air is priced at Rs. 899 and offers 22 hours of playback, quad-mic environmental noise cancellation and IPX5 water resistance.
RotateCam 4G, priced at Rs. 4,999, is a smartwatch with 4G LTE calling, a rotating camera, GPS, app support, 2GB of RAM and 16GB of storage. It also has an IP68 rating and a 1,520mAh battery.
The broader strategy appears to position Ai+ more directly against brands offering low-cost phones, tablets, accessories and wearables under a single label. By building these devices around one operating environment, the company is seeking to expand from a handset maker into a broader consumer electronics player.
Sales will be handled through Flipkart and selected retail outlets, with the smartphones launching in phases and the tablet, earbuds and smartwatch to follow later. The Nova 2 Ultra includes Wi-Fi 6, Bluetooth 5.4, dual speakers and IP64 protection, while the Nova 2 and Nova Flip also carry IP64 ratings.
Ai+ describes NxtQuantum OS as an Indian sovereign mobile operating system. Across the new products, the software includes the NxtPrivacy Dashboard, designed to give users real-time visibility into privacy settings and data-related controls.
With the new range spanning smartphones priced from under Rs. 10,000 to nearly Rs. 30,000, along with lower-cost accessories and a tablet, Ai+ is widening its reach across multiple consumer price points. The company says it now has more than one million users in under a year.